For years, an imported handbag or a bottle of Korean hair serum was the reflexive marker of status for Egyptian aspiring shoppers. Nowadays, across fashion racks, skincare shelves and TikTok feeds, Egyptians are increasingly reaching for labels made a few…
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For decades, Egypt has largely been promoted through images of its ancient monuments. The Pyramids of Giza, the Sphinx, and the Nile have long dominated postcards, travel campaigns, and international…
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On the first of May, a crate of fresh Egyptian oranges cleared customs at Shanghai's Waigaoqiao Free Trade Zone, becoming one of the first shipments to enter China duty-free under…
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Do Cairo’s Compounds Trade Egyptian Identity for European Fantasy?
It seems that in Tagamoa, the fifth settlement, New Cairo, you can travel anywhere you like. Fancy an idyllic English escape? Try Hyde Park or the Lake District for lush greenery and the quintessential English countryside. Craving a mountainous landscape? There is Bellagio, a townhouse complex in New Cairo named after the Italian town on Lake Como, decorated with red and orange villas on stunning alpine slopes. Yearning for a Spanish vista? Mivida awaits, with…
In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling…
I returned to my family home in Liguria this year to celebrate Easter—a day that, for most Italians, is…
A wave of viral TikTok videos has sparked a heated debate in Egypt: are women getting a worse financial deal…
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