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I never thought my hips would become storytellers. In a quiet studio in Bangsar, with the faint scent of oud incense in the air and the rhythmic heartbeat of the…

Business

On the first of May, a crate of fresh Egyptian oranges cleared customs at Shanghai's Waigaoqiao Free Trade Zone, becoming one of the first shipments to enter China duty-free under…

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Opinion

Egypt as a Global Operations Hub: How It Got Here, and a Framework for Where It Goes Next

In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling customer-facing communications for global companies. Its early contracts were straightforward: inbound voice support, handled in Arabic, English, and French. At the time, India, China, and Malaysia dominated the global outsourcing conversation, with Egypt not even on the map. Twenty three years later, the picture is unrecognizable. Egypt's digital export revenues reached $4.8 billion (252 billion…

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